Hello,

My name is Rainbow Kirby.

Real name, yes. I'm a Digital Strategist, Integrated Marketer, Innovator and Jill of all Trades.

About

Rainbow is a seasoned marketer who has led the creative strategy and execution of many multimedia, content-driven, award-winning campaigns. She advises clients on how to best share their story, create innovative marketing solutions and embrace emerging technology. From idea to execution, she is their creative visionary.

Her experience includes leadership roles in integrated marketing at Turner Broadcasting, Runner’s World, Disney and sports sponsorship at The New York Jets and The New York Islanders. In July 2013, her team took home top honors at BBH’s inaugural Griffin Farley’s Beautiful Minds Competition. In August 2013, she joined Clear Channel Outdoor as Director of Events Marketing & Communications.

Specialties: Integrated Marketing. Event Planning & Execution. Communications Strategy. Digital Media. Original Content Creation.

She is a native New Yorker who lives on the Upper West Side with her boyfriend and baby puppy, Cosimo, a 115 lb. Italian Mastiff.  Loves to travel whether an hour away or an ocean apart. Gets her best ideas in the shower or on the subway while avoiding the eyes of strangers…

Portfolio

2013 Winner of Griffin Farley’s Beautiful Minds Competition    Bartle Bogle Hegarty, New York

Task: Create a strategy to increase annual membership of Citi Bike to 100,000 by May 2014.

Strategy: Reposition Citi Bike as a mechanism to get from A to B to a pleasurable lifestyle resolution.

Campaign: #BikesWithBenefits, playful messaging with five touch points that encourage commitment-phobic New Yorkers to hop on and take a ride. “One night ride you don’t have to take home”, “Just a friend you can ride”, “Don’t just stand there, ride me.”

Click on logo for Slideshare.

#BikesWithBenefits

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Below, a few of my favorite campaigns I helped bring to life from concept to pitch to execution.

BGR NYC Summer Event to Launch Samsung Galaxy SII

Invited tech influencers, bloggers, BGR readers and athletes; Oversaw signage and video team capturing event; View video

SamsungGalaxyBGRSamsung1 Samsung2

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Custom programs for TheFrisky.com (Turner Digital Group):

Crystal Light “Love Your Body”: Created and produced this custom digital program targeted to the casual fitness consumer who was easily bored by regular exercise and needed something “daring” to get her moving. Elements included:  Co-branded section featuring “Fearlessly Fit” video web series, “What’s Your Fitness Style?” Facebook quiz, polls, user submitted  posts and themed articles and essays.

Crystal Light logoFearlessly FitFriskyTVView video

Results: The videos have received over 150,000 views, the Facebook quiz was taken more than 15,000x and the articles received over 300,000 page views.

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FreeCreditScore.com “Therapy For Your Pocketbook”:  This year-long program spotlighted real money issues and created dialogue within the Frisky community.  Digital components included new on-site MONEY Channel that hosted “Therapy For Your Pocketbook” Video Series, “Money 101″, “Cash and Coupling” and “My Two Cents” weekly columns, custom polls, a weekly newsletter and the “What’s Your Money Moniker?” Facebook quiz. On-air interstitials on TBS’s Movie and a Makeover drove to site.

FCS logothisoneFCSView  video

Results: Over 350,000 video views, 400,000 page views and 1400 comments AND many new subscribers for FreeCreditScore.com

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Custom Campaigns at Runner’s World:

JetBlue “Welcome Runners”: This fully integrated program featured a custom in-magazine marathon calendar, advertorials, a seminar series at the Boston Marathon and a comprehensive microsite with custom running maps, course strategy videos for travelers. Winner of I.A.C.’s Best Airline Microsite Award.

JetBlue

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American Express “Get on Track”: Exclusive marathon training content for cardholders leading up to the Philadelphia Marathon.  Program included In-Magazine advertorials, Event sponsorship, Custom microsite, Email marketing, Training e-newsletters, On-site event activation, VIP Runner Lounge, Reception and Pasta Party and Seminars featuring the Runner’s World Experts. 2007 MIN Award Winner.

Amex

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Nature’s PathGreen Team”: To promote sustainability, race directors who incorporated green measures such as recycling running shoes, replacing plastic water bottles with  fountain stations and using bicycles in place of golf carts, were added to Nature’s Path national list of Green Races. Nature’s Path sponsored many local grassroots running events as part of this program.

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Land Rover “Workouts for the Extraordinary”: A custom built microsite with featured Kiteboarding, Paragliding and Bouldering and more workouts that took men out of the gym and into the wild. Produced for Runner’s World and Mens’s Health.

Range RoverSkyboarding

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Board of Tourism: “Boundless Philadelphia”: To draw more visitors to Philadelphia, we placed the spotlight on all the activities you could do from Running to Biking to Hiking — the things that mattered most to our athletic audience.

BoundlessPhilly.comBoundlessPhilly2.com

Writing

I share. Sometimes I share too much. I love listening to other people's stories, too. Here are links to published articles and essays.

Ahoy Trader Joe's! It's Not the Pirate That Is Hurting Your Brand

 Ahoy Trader Joe’s! It’s Not the Pirate That Is Hurting Your Brand

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Dogspinlogo
Dogcation: Escape to the Catskills With Your Canine
Dogcation Dogcation: Montauk is for Dogs
Dog acupuncture? Reiki? Canine psychics? Yep – here is a look at healing therapy for NYC dogs
A Guide to Flying With Your Dog From New York City
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IGSS-Facebook-Logo-Vert

Tips for Networking and Making Connections

The Importance of Internships

ClassParticipation  Class Participation: Speak Your Mind

New York City for Students

Preparing for Student Job Fairs


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MindSumologo

Don't Apply Online, Go Direct
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TheFrisky.comGirlTalkI Called The Cops on The Roommate From Hell
 

HappyLight   How a Happy Light Saved Me from SAD

1stvacation  He Said/She Said: Our First Vacation Together

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Articles I wrote for The Frisky’s Money Channel, sponsored by FreeCreditScore:

MoneyArticles

Identifying the Money Drains In Your Life 

I Used a Credit Consolidation Company to Crush My Debt

Money 101: Do Good With Charitable Donations – And Get Deductions, Too!

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Flavor of the Week: The Jaw of Life

Blogs

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Contact

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Contact Info

212.920.6099

rainbowknyc@gmail.com

New York, NY