Sponsored “Thank You” Ads on Instagram

When I scroll for so long that I lose all feeling in my thumb, it’s time to put the phone down. When a “sponsored ad” in my feed gives me pause, I ask why? Olive and Piper, an online costume jewelry boutique, caught my eye a few times. Their digital ads featured simple, sharp imagery of stud earrings — a necessity when you don’t want to make a trip to the ER because your feisty baby tore your earlobe. It may have taken 7 or 8 times until I actually made it to the shopping cart stage, due to diversions (squirrel!), and that’s why retargeting is a godsend for retail and for distracted shoppers (oh, yeah, I did want to buy that!).

After the sale was confirmed, I saw the below ad in my Instagram feed, thanking me for my purchase with a video from the founders briefly explaining the evolution of the brand. I had the volume off, so the closed-captioning caught my eye. With so much digital clutter, it was a really nice touch, a little something different along my customer journey. And it will definitely make me consider this brand for additional purchases. I also received a thank you email from one of the founders, explaining how Covid may be slowing delivery, which I also appreciated. This is a team that spent time reviewing every step of the customer journey, and it will pay dividends. Kudos to Olive and Piper.

Olive and Piper Sponsored “Thank you” Post

And they delivered…

A nice package, with each pair of earrings individually wrapped in its own pouch and a handwritten scribble on the notecard. Shine bright. Full circle marketing.