With the Defenders last three home games in March and an undefeated record at home, we highlighted the fact that the team “NEEDED” its fans to win, to March to Victory—the Playoffs. The campaign elements included paid social with a “Go For 3” (ticket package) subhead, Corporate Hospitality ads in the Washington Business Journal, eblasts through Washington City Paper and a digital out-of-home takeover at Union Station.

Creation of League’s first Digital Fan Pack to meet demand for free branded items. It also became a way to connect with fans during the onset of the pandemic.

Successfully pitched Advertising Week barter campaign using billboards targeted to ad agencies in eight cities to attract attendees. Campaign was featured in AdWeek magazine.

To keep fans engaged during the Defenders AWAY games, we promoted local bars where fans could watch the games and receive drink specials and swag.

This four-page, full cover wrap was displayed throughout DC and marked the team’s arrival.